Diana Ross Presents The Jackson 5
The Jackson 5 practiced and rehearsed continuously during the late summer and early fall of 1969. Diana Ross formally introduced The Jackson 5 to the public on August 11, 1968, at a Beverly Hills, California club called “The Daisy.” Towards the end of August, The Jackson 5 made their first television appearance, singing The Isley Brothers’ “It’s Your Thing” at the Miss Black America Pageant in Madison Square Garden, New York City.
The Jackson 5’s first single, “I Want You Back“, was written and produced by four Motown songwriters and producers — Berry Gordy, Alphonzo Mizell,Deke Richards, and Freddie Perren — who were collectively billed as “The Corporation“. “I Want You Back” was released as a single for The Jackson 5, as Motown decided to officially bill the group, on October 7. The group performed “I Want You Back”, Sly & the Family Stone’s “Sing a Simple Song“, The Delfonics‘ “Can You Remember”, and James Brown’s “There Was a Time” as part of their appearance on The Hollywood Palace as special guests of Diana Ross & the Supremes. “I Want You Back” was the only single from The Jackson 5’s first album, Diana Ross Presents The Jackson 5, which was released in December 1969. The song reached number one in January, 1970.
Popularization and franchise expansion
Most of the early Jackson 5 singles were written and produced by The Corporation, who crafted for The Jackson 5 a sound that mixed the traditional “Motown Sound” with teenage-honed lyrics that they termed “bubblegum soul”. The Jackson 5 became an instant sensation, with “I Want You Back” and its 1970 follow-ups “ABC“, “The Love You Save,” and “I’ll Be There” all going to #1 on both the Billboard Pop Singles chart and the Billboard Soul Singles (R&B) chart. Other early Top 5 hits included “Mama’s Pearl” and “Never Can Say Goodbye.”
Now successful, Joseph was finally able to arrange to move Katherine and the rest of the family out to California in 1970. First moving into a two-story residence at 1616 Queens Road in Los Angeles, the Jackson family moved to a gated mansion they called “Hayvenhurst”, which was purchased by Joseph in March 1971.
“Jacksonmania” swept the nation, and within a year of their debut The Jackson 5 were among the biggest names in popular music. The group essentially replaced The Supremes as Motown’s main marketing focus, and, capitalizing upon the youth-oriented appeal of the Jackson brothers, Motown licensed dozens of Jackson 5-related juvenile products, including the now famous J5 Heart logo which appears on Johnny Jacksons drum kit and many of The Jackson 5’s album covers, stickers, sewable patches, posters, and coloring books. A new teen magazineaimed at African-American youth, Right On!, began publication in 1971, and focused heavily on The Jackson 5; at least one Jackson adorned the cover of every issue published between January 1972 and April 1974. Animation producers Rankin/Bass produced The Jackson 5ive, a Saturday morning cartoon that debuted on September 11, 1971 and ran for two seasons onABC. The Jackson 5 starred in two of their own television specials, Goin’ Back to Indiana (aired September 16, 1971) and The Jackson 5 Show (aired November 5, 1972).
In 1971, Motown began a spin-off solo career for Michael, whose first single, “Got to Be There,” was a Top 5 hit. Michael also sang the title track for the 1972 motion picture Ben. His other successful solo singles included “Rockin’ Robin” and “I Wanna Be Where You Are” (both 1972). Jermaine started a solo career of his own in 1972, and had a Top Ten hit with his Shep and the Limelites cover “Daddy’s Home” Jackie also recorded a solo album, but his releases failed to chart. Despite fan rumors that all three Jacksons might leave the group as they released solo work, the solo careers of Michael, Jermaine, and Jackie co-existed alongside that of the group as a whole, allowing Motown to expand the success and sales of Jackson 5-related releases.
Decline
After 1972, The Jackson 5’s releases were less successful, but they still did very well. Later Top 20 hits, mostly written and produced by Hal Davis, included “Lookin’ Through the Windows” (1972) and the disco-styled “Dancing Machine” (1974), which popularized the “Robot” dance routine. Jackson 5 albums declined somewhat in critical acclaim and financial success during the latter part of their Motown tenure, although LPs such as Lookin’ Through the Windows (1972) and G.I.T.: Get It Together (1973) frequently included successful album tracks, including their version of “Hum Along and Dance“, a popular number in their live act.
Critics, The Jackson 5, and Joseph Jackson agreed that the main reason for the group’s declining success was Motown’s refusal to update their image. Although they played their own instruments on stage and had begun writing and producing songs in their own home recording studio, The Jacksons later said that Motown wouldn’t allow them to record their own compositions nor play instruments in their studio recordings. The group’s studio recordings were first handled by Motown’s famed in-house studio band The Funk Brothers during their brief recording tenure at Hitsville and later instrumentation was played by many of the members of The Wrecking Crew, which formed Motown’s Hitsville West studio band. Feeling that The Jackson 5 could be more of a success without Motown, which was by this time declining in success and popularity, Joseph began shopping for a new record deal for his sons.
From www.wikipedia.org